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Supporting Investment in Manawatū

Manawatū proudly boasts a strong and resilient economy, with our largest sectors of distribution and logistics, education, defence, agriculture, agrifood, science and tech, and health and manufacturing.
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We're also home to two defence bases; Ōhakea Air Base and Linton Army Camp and three tertiary institutes, the regions central position and diverse economic profile have positioned it well for the $8 billion (NZD) of public and private investment over the next ten years, working to accelerate growth now and into the future.
Manawatū’s economy continues to outperform other regions in New Zealand in the recovery phase of the COVID-19 pandemic. While the region’s economy did take a hit in the aftermath of the pandemic, our economic diversity means that the region is in a good position to weather the storm, with our key sectors of strength proving resilient and buoyant, some even bouncing back to better than pre COVID-19 levels.
Investing here is easy!
So let’s get started! Get in touch with us for comprehensive support.
We’re in the thick of everything
The region plays host to many local, national, and global business headquarters, and due to its central location and available infrastructure, including the third largest airport for freight in New Zealand, Manawatū lends itself as a logistical gateway to the rest of New Zealand and the world. In fact, Palmerston North is the only city in New Zealand to offer rail, road, and air connectivity in adjacent developments, with strategic links to seaports. Offering cost effective land, with capacity for growth and expansion to deliver on New Zealand’s growing freight demands efficiently and sustainably, this region is on an exciting growth trajectory, and we want you to join us.
Our background
Aotearoa has a proud and extensive background of growing and producing food, with New Zealand food brands globally recognised and sought after. Manawatū plays a crucial role in building and maintaining this position with its naturally fertile land, favourable geographic placement, and powerful cluster of agritech and agrifood entrepreneurs, researchers, and companies.

Did you know more than 3,900 scientists and researchers call Palmerston North home, and with every necessary component of the food industry contained within its small geographic boundary – from research and production, packaging and distribution, venture capital firms and three Crown Research Institutes, it is natural to position the region’ as the national hub for agritech and food innovation.
Do we have room for you?
Of course! Palmerston North City and Manawatū District Councils are committed to developing and supporting increased housing and infrastructure to support the growth of the region. Manawatū is super flexible where you can live 15 minutes out of the city and be on a lifestyle block property, or in an inner-city townhouse or modern suburban home in walking distance to the best schools, creating a compelling lifestyle to attract new talent to the region, and retain them.  


sectors of strength

Palmerston North city and Manawatū is the home to some of the brightest minds in Aotearoa, world-class research and educational institutions and an established business ecosystem that is connected to the world.


Discover Manawatū through the eyes of our locals. From eating and drinking hit-lists to family friendly day trips, shopping hot spots and rural discoveries. This is the start of something beautiful. Dive right in!
Where to run like the wind in Manawatū
From trail runs to inner city pathways, there's a variety of terrain here in Manawatū for all running abilities to…
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Explore Victoria Esplanade
Named to commemorate Queen Victoria’s 60th Jubilee, Victoria Esplanade has become a real gem for a fun family day out.…
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Five great days out with kids in Manawatū
Manawatū time runs nice and easy, with pretty much no traffic and lots of great things to do – ideal…
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Must-do activities in Manawatū
You are spoilt for choice when it comes to things to do in the Palmerston North and Manawatū region –…
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Feilding Guide: Eat, Drink and Do
With free parking and boutique charm, New Zealand’s most beautiful town Feilding has lots on offer. Here is just a…
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Not so ordinary date nights
Take your woo-ing to the next level and try something a little bit different for your next date night. Stay…
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Local markets you’ll love
One of the best ways to sample the region is by browsing the local markets. From locally grown produce and…
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Road-tripping to Whitecliffs Boulders
Whitecliffs Boulders are one of natures surprising creations offering a truly unique experience. If you’re travelling via State Highway One or…
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BROUGHT TO YOU ByCentral Economic Development Agency