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Supporting Investment in Manawatū

Manawatū proudly boasts a strong and resilient economy, with our largest sectors of distribution and logistics, education, defence, agriculture, agrifood, science and tech, and health and manufacturing.
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We're also home to two defence bases; Ōhakea Air Base and Linton Army Camp and three tertiary institutes, the regions central position and diverse economic profile have positioned it well for the $8 billion (NZD) of public and private investment over the next ten years, working to accelerate growth now and into the future.
Manawatū’s economy continues to outperform other regions in New Zealand in the recovery phase of the COVID-19 pandemic. While the region’s economy did take a hit in the aftermath of the pandemic, our economic diversity means that the region is in a good position to weather the storm, with our key sectors of strength proving resilient and buoyant, some even bouncing back to better than pre COVID-19 levels.
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We’re in the thick of everything
The region plays host to many local, national, and global business headquarters, and due to its central location and available infrastructure, including the third largest airport for freight in New Zealand, Manawatū lends itself as a logistical gateway to the rest of New Zealand and the world. In fact, Palmerston North is the only city in New Zealand to offer rail, road, and air connectivity in adjacent developments, with strategic links to seaports. Offering cost effective land, with capacity for growth and expansion to deliver on New Zealand’s growing freight demands efficiently and sustainably, this region is on an exciting growth trajectory, and we want you to join us.
Our background
Aotearoa has a proud and extensive background of growing and producing food, with New Zealand food brands globally recognised and sought after. Manawatū plays a crucial role in building and maintaining this position with its naturally fertile land, favourable geographic placement, and powerful cluster of agritech and agrifood entrepreneurs, researchers, and companies.


Did you know more than 3,900 scientists and researchers call Palmerston North home, and with every necessary component of the food industry contained within its small geographic boundary – from research and production, packaging and distribution, venture capital firms and three Crown Research Institutes, it is natural to position the region’ as the national hub for agritech and food innovation.
Do we have room for you?
Of course! Palmerston North City and Manawatū District Councils are committed to developing and supporting increased housing and infrastructure to support the growth of the region. Manawatū is super flexible where you can live 15 minutes out of the city and be on a lifestyle block property, or in an inner-city townhouse or modern suburban home in walking distance to the best schools, creating a compelling lifestyle to attract new talent to the region, and retain them.  

THE GOOD LIFE

sectors of strength

Palmerston North city and Manawatū is the home to some of the brightest minds in Aotearoa, world-class research and educational institutions and an established business ecosystem that is connected to the world.
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EXPERIENCE Manawatū >

Discover Manawatū through the eyes of our locals. From eating and drinking hit-lists to family friendly day trips, shopping hot spots and rural discoveries. This is the start of something beautiful. Dive right in!
Get lost with your whānau
Keen to take a hike or get on your bike with your whānau? We’ve got plenty of family friendly chances to get lost and see the unexpected side of Manawatū!  
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Walks in Manawatū
Walking in Manawatū opens up ancient native bush, groves of kahikatea or tōtara, riverside beauty, adventures into high-altitude tussock country,…
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Great things to do in Manawatū if travelling in a motorhome
The beautiful Manawatū was made to be travelled by motorhome – explore at your own pace its mountainous hinterlands, where…
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Manawatū River Pathway and He Ara Kotahi: A Local Link
Like links in a chain, the Manawatū River Pathway and He Ara Kotahi connect Palmerston North city, joining suburbs, our…
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Breathe Deep – Best of Manawatū Skies
Explore our beautiful region from the comfort of your own bubble. We’ve compiled some of the best of Manawatū skies…
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Sledge Track – fun and adventure for everyone
Manawatū’s Sledge Track offers the chance to connect with nature and experience some of the region’s most beautiful scenery in the heart of Kahuterawa Valley.  Just a short 20–minute drive from Palmerston…
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Top Five Places to see the Sunrise in Manawatū
When you’re at the centre of it all – between mountain ranges and mighty rivers, rolling countryside and sweeping valleys,…
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Top Palmerston North Cheap Eats
When you’re looking for a dining experience that isn’t too hard on the pocket, we’ve got you covered. With a…
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BROUGHT TO YOU ByCentral Economic Development Agency