James Stewart is one of three generations currently working on the land. “I’ve seen my grandfather and my father work the land,” he says. “Now I’m doing the same, and I want to leave it in a better place for my kids.” 

The farm, which began as a sheep operation, has evolved into a diversified enterprise that goes well beyond traditional agriculture. Alongside the daily rhythms of milking and pasture work, the family has leaned into the opportunity of agritourism — transforming part of the land into Hiwinui Country Estate, a boutique accommodation experience run by James’ sister, Julia, and their parents. It’s a smart play that shows just how much potential there is in Manawatū when you diversify — turning rural charm into a popular premium product for both domestic and international visitors, all just a short drive from the city. 

The Stewarts have also been experimenting with something a little different: a seasonal sunflower field at Hiwinui Country Estate, open to the public for a limited time over summer. Designed as a destination in itself, it draws in locals and visitors alike — nature lovers, families, photographers, and anyone chasing a moment of stillness. “It’s a simple way to get people out of the city and into wide open space,” James says. “You can stand among the sunflowers and look out to the ranges — the same ranges our family has looked at for generations.” With lawn games, a picnic area, and golden blooms as far as the eye can see, it’s a simple yet powerful way of sharing the charm of country life — and creating experiences people want to come back for. 

Farming with a foot in town

With Palmerston North and Feilding close by, the Stewarts are well-placed to enjoy both the demands of farm life and the benefits of being near an urban centre. “It’s pretty special to be a farmer but still have access to the things you want in town — restaurants, the river walk, the Gorge track,” James says. “Most people know each other around here, and there’s a strong sense of community.” 

That sense of connection stretches into the region’s approach to agriculture, too. “Farming is a big part of what makes the Manawatū tick — economically and socially,” he explains. “There’s a lot of research and innovation happening here, and a real mix of farm types.” 

Looking after the land

While the basics of farming haven’t changed — growing grass, feeding animals — technology has helped the Stewarts improve efficiency and reduce some of the physical load. From monitoring milk tanks remotely to entering genetic data for herd improvement, the farm is constantly adapting. 

But James is clear that progress doesn’t mean losing sight of their values. “We’ve always believed in listening to the land,” he says. “We don’t own it — we’re just looking after it while we’re here.” 

That approach has shaped their commitment to sustainability. From tree planting to enhancing biodiversity, the family takes their role as custodians seriously. “You do what you can to leave things better than you found them.” 

Working as a family 

Working with family has its challenges, especially when opinions differ — but for the Stewarts, communication and shared values help them navigate it. “You’ve got to be clear about why you’re doing what you’re doing, and make sure everyone feels heard.” 

There are memories, too — of long days in the woolshed, docking lambs, and making hay. “A lot of our family time still ends up being about the farm,” James says, laughing. “And the weather. The weather’s always a hot topic.” 

Planning is key during the busy times of year, with everyone pitching in when needed. But downtime is important too. “We make sure we get off the farm, even if it’s just for a walk or a meal out. Having town so close makes that easy.” 

The future of the Stewarts farm 

With the sixth generation now being involved, James is hopeful the farm will stay in the family. “We’re confident the next generation will take over, and that they’ll find new opportunities — whether that’s in farming, tourism, or something we haven’t even thought of yet.” 

His advice for others looking to get into farming or run a business as a family? “Do your research. Get experience. Love what you do — and be ready for the tough times. Resilience really matters.” 

In a region like Manawatū, where farming and agriculture are a cornerstone of the local economy, resilience has the foundation it needs to thrive. With a strong support network, access to cutting-edge technologies, and a growing culture of innovation, the next generation has everything they need to turn their passion into a sustainable future. 

As for what sets the Stewarts apart? James keeps it simple. “We’re close to the land, and we’re here for the right reasons. We just want to do a good job and leave something solid behind.” 

Want to experience the Stewart family's slice of country paradise for yourself? Visit Hiwinui Country Estate to plan your stay.