What inspired you to stay in the region after graduating from UCOL and how has that shaped your journey?

Alongside my studies, I was actively engaged in the music scene (aka The Stomach) in Palmy. This was a complementary hobby to my visual endeavours and meant I had a strong community of creative people around me. This sense of community influenced my post UCOL decision to remain in the region and find work here rather than looking elsewhere. The decision to stay put has continued to pay off. The community around me remains creative and strong, the opportunities I’m exposed to are exciting and varied, and my appreciation of Manawatū grows all the time.

How has the creative scene in Palmy evolved over the past few years? Are there any emerging artists, designers, or creative hubs that have caught your attention?

The most consistent change I’ve noticed is the increasing level of professionalism and access. My attendance has dropped in recent years, with some business commitments taking precedence. But every chance I have to make time to head out, I’m reminded of how strong the scene is here. Whether it’s a gig at The Stomach or Snails, an exhibition at Te Manawa or Peep, a show at Centrepoint or just a Friday night brew at Brew Union to catch D-Fresh playing a set. It’s always inspiring.

The creative hubs I’m familiar with that continue to hold my attentions are The Stomach, Square Edge Community Arts, Snails, Te Manawa, as well as the communities that surround clubs or events that I get involved with, such as  

Local artists I love to follow include Rose Bourke, Alice Fennessy, and Israel Tangaroa Birch. I have a legendary UCOL design student, Alice Burgess-Hight working with me at the moment who will be one to watch!

Image Credit: Sam Millen Media

What do you love most about having a business in Manawatū?

There’s so much to love about having a business, especially when it’s in Manawatū. The close working relationships you build with clients and collaborators are a huge highlight for me. But ultimately, my favourite part is doing it alongside my partner, who owns a bicycle shop right next door to my studio – shout out Central Bicycle Studio!

How have your networks and community connections continued to support your work?

The people I live and work with daily are so full of insight, experience, and passion. Their generous support and openness to me are a constant source of encouragement for my work. You don’t have to go very far to have some fun too, which goes a long way in keeping up the creativity.

What would you say to someone who is considering a career in the creative industries?

Do it! Tell your parents not to worry about AI 😊

Want to see more of Jemma’s work or get in touch about a project? Check out her studio where she’s creating beautiful design solutions right here in the heart of Manawatū.