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Supporting Investment in Manawatū

Manawatū proudly boasts a strong and resilient economy, with our largest sectors of distribution and logistics, education, defence, agriculture, agrifood, science and tech, and health and manufacturing.
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We're also home to two defence bases; Ōhakea Air Base and Linton Army Camp and three tertiary institutes, the regions central position and diverse economic profile have positioned it well for the $8 billion (NZD) of public and private investment over the next ten years, working to accelerate growth now and into the future.
Manawatū’s economy continues to outperform other regions in New Zealand in the recovery phase of the COVID-19 pandemic. While the region’s economy did take a hit in the aftermath of the pandemic, our economic diversity means that the region is in a good position to weather the storm, with our key sectors of strength proving resilient and buoyant, some even bouncing back to better than pre COVID-19 levels.
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We’re in the thick of everything
The region plays host to many local, national, and global business headquarters, and due to its central location and available infrastructure, including the third largest airport for freight in New Zealand, Manawatū lends itself as a logistical gateway to the rest of New Zealand and the world. In fact, Palmerston North is the only city in New Zealand to offer rail, road, and air connectivity in adjacent developments, with strategic links to seaports. Offering cost effective land, with capacity for growth and expansion to deliver on New Zealand’s growing freight demands efficiently and sustainably, this region is on an exciting growth trajectory, and we want you to join us.
Our background
Aotearoa has a proud and extensive background of growing and producing food, with New Zealand food brands globally recognised and sought after. Manawatū plays a crucial role in building and maintaining this position with its naturally fertile land, favourable geographic placement, and powerful cluster of agritech and agrifood entrepreneurs, researchers, and companies.


Did you know more than 3,900 scientists and researchers call Palmerston North home, and with every necessary component of the food industry contained within its small geographic boundary – from research and production, packaging and distribution, venture capital firms and three Crown Research Institutes, it is natural to position the region’ as the national hub for agritech and food innovation.
Do we have room for you?
Of course! Palmerston North City and Manawatū District Councils are committed to developing and supporting increased housing and infrastructure to support the growth of the region. Manawatū is super flexible where you can live 15 minutes out of the city and be on a lifestyle block property, or in an inner-city townhouse or modern suburban home in walking distance to the best schools, creating a compelling lifestyle to attract new talent to the region, and retain them.  

THE GOOD LIFE

sectors of strength

Palmerston North city and Manawatū is the home to some of the brightest minds in Aotearoa, world-class research and educational institutions and an established business ecosystem that is connected to the world.
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EXPERIENCE Manawatū >

Discover Manawatū through the eyes of our locals. From eating and drinking hit-lists to family friendly day trips, shopping hot spots and rural discoveries. This is the start of something beautiful. Dive right in!
Little shops that spark joy
Dotted throughout the Manawatū are little shops that spark joy – from handmade local products to unique bespoke pieces, you’ll…
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Family friendly farmstays
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Gardens to visit in Manawatū
From traditional English rose gardens to organic lavender fields, Manawatū is home to a large collection of diverse and breathtaking…
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Palmerston North's four legged cafés
If you're on the hunt for a brunch spot you can take your four legged friend to then Palmerston North…
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Guide to exploring northern Manawatū
The stunning and dramatic rural landscape of northern Manawatū is dotted with scenic activities that offer a perfect day trip…
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Five of Manawatū's top playgrounds
With an abundance of playgrounds in Manawatū, here are our top picks for your littlies to be entertained for hours.…
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Top day trips this winter
Winter in Manawatū is a beautiful thing. It's a season filled with curiously fun weekend drives, fiery sunsets on the…
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Where to run like the wind in Manawatū
From trail runs to inner city pathways, there's a variety of terrain here in Manawatū for all running abilities to…
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BROUGHT TO YOU ByCentral Economic Development Agency