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AGRITECH & PRIMARY

Palmerston North city and Manawatū is known as the epicentre for agrifood innovation, and was the first region in Aotearoa to develop an agritech strategy. Here you have everything at your fingertips plus easy access to the nation's leading region for agrifood education and research.
With Massey University, three Crown Research Institutes and several research and developments companies, we’re home to world renown companies and have a unique cluster of scientists, researchers, engineers and start up incubators, agri experts who all work together to revolutionise food production.

Workforce Profile >>Economic Sector Profile >>Sector Stories
Ataahua Blooms at Rosebowl Bakery in Feilding, Manawatū.

Ataahua Blooms 

It was an easy decision for Gemma and Ben to repurpose unsuitable farmland to a flower farm. Ataahua Blooms exemplifies how diversification can bring business success but also more time for the things you love.
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Farming feeds the region

The Stewart family is proving that farming is more than a livelihood – it’s the backbone of Manawatū’s economy, community, and identity. Their story is one of innovation, connection, and a deep respect for the land.
meet our people >>
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