DOMESTIC

$308.8m

3.4% decrease compared to YE June 2024

INTERNATIONAL

31.2m

6.5% increase compared to YE June 2024

DOMESTIC

33.6%

Retail sales other

International

29.4%

Retail sales other

25.7%

Retail sales - Alcohol, food & beverages

17.0%

Food & beverages, serving services

11.9

Accommodation services

7.6

Retail sales - Alcohol, food & beverages

Top 5 domestic visitor markets by Spend

Top 5 international visitor markets by Spend

Tourism New Zealand

Tourism New Zealand’s tourism insights provide international visitor arrival trends and behavior and spend by region for both international and domestic visitors.

MBIE

The Ministry of Business, Innovation and Employment provides a range of tourism data, including the Tourism Recovery Dashboard.

StatsNZ

StatsNZ provide information about the tourism industry in New Zealand. Find out about spending by domestic and international visitors, spending by international students, employment and tourism’s contribution to GDP

Domestic Growth Insight Tool (DGiT)

DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. This FREE online tool can also suggest the best way to market to your target audience.

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