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DATA & INSIGHTS

Manawatū Visitor Statistics

CEDA works with Palmerston North City Council and Manawatū District Council to analyse visitor sector statistics. A number of sources are used including card spend data and the national Accommodation Data Programme

Total Visitor spend

Total spend
DOMESTIC
$317.8m
-1.3% growth on YE March 2023
INTERNATIONAL
36.7m
57.2% increase compared to YE March 2023 
‘Electronic Card Transactions for Manawatū Region - Year End March2024’

Top 5 categories of spend

categories of spend
‘Electronic Card Transactions for Manawatū Region - Year End March2024 ’
DOMESTIC
33.0%
Retail sales other
18.6%
Retail sales - Alcohol, food & beverages
17.1%
Food & beverages, serving services
14.7%
Retail sales - fuel & other automotive products
8.8%
Other tourism Products
International
29.4%
Retail sales other
23.0%
Retail sales - Alcohol, food & beverages
16.1%
Food & beverages, serving services
15.2%
Accommodation services

8.0%
Retail sales - Alcohol, food & beverages

Visitor Spend by Origin

Spend by Origin
‘Electronic Card Transactions for Manawatū Region - Year End March 2024'
Top 5 domestic visitor markets by Spend
$140.0m
Manawatū-whanganui
$55.5m
Wellington
$29.2m
Auckland
$20.6m
Hawke's Bay
$18.5m
Waikato
Top 5 international visitor markets by Spend
$11.0m
USA
$7.5m
AUSTRALIA
$4.5m
UNITED KINGDOM
$3.9m
AFRICA + MIDDLE EAST
$2.1m
Rest of EUROPE

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VISITOR
SEGMENTATION

RESEARCH INSIGHTS //

 2022 SNAPSHOT >>

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National Data and Insights //

Tourism New Zealand
Tourism New Zealand
Tourism New Zealand’s tourism insights provide international visitor arrival trends and behavior and spend by region for both international and domestic visitors.
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MBIE
MBIE
The Ministry of Business, Innovation and Employment provides a range of tourism data, including the Tourism Recovery Dashboard.
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StatsNZ
StatsNZ
StatsNZ provide information about the tourism industry in New Zealand. Find out about spending by domestic and international visitors, spending by international students, employment and tourism’s contribution to GDP
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Domestic Growth Insight Tool (DGiT)
Domestic Growth Insight Tool (DGiT)
DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. This FREE online tool can also suggest the best way to market to your target audience.
VIEW MORE >>download green
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Contact the team

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We’re here to help. If you have any questions about how to work with CEDA, want to learn more about opportunities, or if you have further questions, please reach out to our team.
Michelle icon
Michelle Jurgens
Sector Development Senior - Visitor
Janet Reynolds
Janet Reynolds
Marketing and Communications 
Manager
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