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DATA & INSIGHTS

Manawatū Visitor Statistics

CEDA works with Palmerston North City Council and Manawatū District Council to analyse visitor sector statistics. A number of sources are used including card spend data and the national Accommodation Data Programme

Total Visitor spend

Total spend
DOMESTIC
$499m
4.0% increase compared to YE Sep 2022
INTERNATIONAL
$83.7m
111.5% increase compared to YE Sep 2022 
‘Electronic Card Transactions for Manawatū Region - Year End Sep23’

Top 5 categories of spend

categories of spend
‘Electronic Card Transactions for Manawatū Region - Year End Sep23 ’
DOMESTIC
32.5%
Retail sales other
9.8%
Retail sales - Alcohol, food & beverages
14.5%
Food & beverages, serving services
10.7%
Retail sales - fuel & other automotive products
15.8%
Other tourism Products
International
29.6%
Retail sales other
6.1%
Retail sales - Alcohol, food & beverages
29.6%
Food & beverages, serving services
13.7%
Accommodation services

6.1%
Retail sales - Alcohol, food & beverages

Visitor Spend by Origin

Spend by Origin
‘Electronic Card Transactions for Manawatū Region - Year End Sep23’
Top 5 domestic visitor markets by Spend
$162.8m
Manawatū-whanganui
$107m
Wellington
$49.2m
Auckland
37.8m
Hawkes Bay
$37.4m
Waikato
Top 5 international visitor markets by Spend
22.1m$
USA
15.2m$
AUSTRALIA
13.4m$
JAPAN
10.7m$
United Kingdom
7.8m$
Rest of Asia

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VISITOR
SEGMENTATION

RESEARCH INSIGHTS // 2022 SNAPSHOT >>

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National Data and Insights //

Tourism New Zealand
Tourism New Zealand
Tourism New Zealand’s tourism insights provide international visitor arrival trends and behavior and spend by region for both international and domestic visitors.
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MBIE
MBIE
The Ministry of Business, Innovation and Employment provides a range of tourism data, including the Tourism Recovery Dashboard.
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StatsNZ
StatsNZ
StatsNZ provide information about the tourism industry in New Zealand. Find out about spending by domestic and international visitors, spending by international students, employment and tourism’s contribution to GDP
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Domestic Growth Insight Tool (DGiT)
Domestic Growth Insight Tool (DGiT)
DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. This FREE online tool can also suggest the best way to market to your target audience.
VIEW MORE >>download green
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Want to stay up to date with industry news? Sign up to VISITOR INDUSTRY UPDATES, TRAINING AND DEVELOPMENT GUIDES, QUARTERLY ECONOMIC UPDATES, seasonal events and more.
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Contact the team

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We’re here to help. If you have any questions about how to work with CEDA, want to learn more about opportunities, or if you have further questions, please reach out to our team.
Michelle icon
Michelle Jurgens
Sector Development Senior - Visitor
Janet Reynolds
Janet Reynolds
Marketing and Communications 
Manager
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