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Destination Management Plan

Manawatū's Destination Plan 2032 sets the strategic direction for the city and regions visitor sector, with a view to growing visitor activity and value for the benefit of our communities.

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Destination Management Plan

A Destination Management Plan (DMP) is a strategic plan that sets out a shared vision between stakeholders regarding what their visitor sector should look like and what it will take to get there.

Destination management reflects a shift away from a sole focus on destination marketing to a more holistic and collaborative approach to managing visitor growth.

DESTINATION MANAGEMENT PLAN 2032

Manawatu River Te Āpiti - Manawatu Gorge
Manawatū DMP 2032 >>
manawatu
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Contact the team

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We’re here to help. If you have any questions about how to work with CEDA, want to learn more about opportunities, or if you have further questions, please reach out to our team.
Michelle icon
Michelle Jurgens
Sector Development Senior - Visitor
Janet Reynolds
Janet Reynolds
Marketing and Communications 
Manager
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MY TRIP


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