Business // Pakihi

talent and innovation

Manawatū is a powerhouse of knowledge, research, and innovation. We are a region where ideas are cultivated, talent is developed, and businesses flourish. Home to globally recognised research institutions and a strong education sector, the region offers access to world class expertise, future focused thinking, and a collaborative environment that drives progress.

A strong and sustainable talent pipeline is fueled by three major tertiary institutions, nationally ranked schools, and a diverse, multi-skilled workforce. Whether you're in agritech, advanced manufacturing, digital technology, or professional services, Manawatū provides the right people and the right support to help your business grow.

But it’s not just the professional opportunities that set Manawatū apart - it’s the lifestyle. With an comparatively affordable cost of living, vibrant communities, easy commutes, and access to stunning natural landscapes, Manawatū offers a quality of life that helps businesses attract and retain great people.

Our region is not only a cradle of learning; it’s a launchpad for leaders, innovators, and changemakers. In Manawatū, work, life, and ambition come together to create a foundation for long-term success.

GROWING A SUSTAINABLE TALENT POOL

Manawatū is cultivating a future ready workforce, powered by knowledge, innovation, and opportunity.

Home to three major tertiary institutions and exceptional secondary schools, the region produces a consistent stream of graduates equipped with the skills to lead, adapt, and drive progress across industries.

With a population of over 120,000 and access to a wider central New Zealand talent pool of more than one million, Manawatū offers employers a growing, diverse, and well-educated workforce at the centre of the country’s economic activity.

A resilient, multi-sector economy supports strong job prospects, while Manawatū’s affordable lifestyle, vibrant communities, and easy connectivity make it an attractive destination for people and businesses seeking both career and lifestyle gains.

working here

COMPELLING LIFESTYLE
PROPOSITION

Manawatū offers a lifestyle that truly supports a positive work-life balance, where success at work doesn’t come at the expense of wellbeing.

With affordable housing, minimal traffic, shorter commutes, and safe, welcoming communities, the region provides the freedom to live well and the space to thrive. From mountain ranges to the sea, Manawatū’s stunning natural environment is your backyard, offering endless opportunities for adventure, relaxation, and connection.

For businesses, this lifestyle advantage is a powerful asset. It makes attracting and retaining top talent easier, giving organisations a competitive edge. A lower cost of living, combined with high quality education and training pathways, makes the region appealing for professionals at all career stages. And with a strong, diverse economy, there are plenty of employment options for the ‘trailing spouse’ – helping families settle and succeed together.

In Manawatū, it’s not just about building careers, it’s about building a life. That’s what makes our region a truly compelling choice for talent and enterprise alike.

Live here

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A HUB OF EXCELLENCE

Manawatū ranks third in New Zealand for PhDs per capita, with 1,809 doctorate holders – nearly double the national average.

This concentration of expertise fuels collaboration between businesses, research institutions, and educational organisations.  

Study here

hear from our business community

Hear directly from the people and businesses keeping our region ticking, real stories of what doing business in Manawatū really means. Explore them here.

discover our sector stories

BUILDING SUCCESS THROUGH POSITIVITY

Infrastructure & Construction

Narley Construction is big on fostering a vibrant and happy workplace and building a strong team culture. This positive approach only enhances their team's happiness and contributes to the success of their business. 

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Diversifying your land in manawatū

Agritech & Primary

It was an easy decision for Gemma and Ben to repurpose unsuitable farmland to a flower farm. Ataahua Blooms exemplifies how diversification can bring business success.

LETS CHAT.

Contact us today to explore how your business can prosper in Manawatū. We are committed to fostering strong connections, and working with investors and businesses to drive sustainable growth and opportunities.