The Manawatū region, with its rich history in food innovation and science, coupled with our rich natural resources, stands poised to shape Aotearoa New Zealand’s evolving food narrative. This strategy sets a shared vision, ensuring a bright future for food and agriculture, guiding stakeholders across the ecosystem from field to consumer. From field, through to production and consumption, food is a broad ecosystem. The key players in the food story of Manawatū can be guided by this strategy which will help give the region a well-connected critical mass for success.