Manawatū’s economy is growing steadily, creating exciting career opportunities across a wide range of industries. As of March 2025, over 58,000 people are employed across the region, with an annual job growth rate of 1.6%. The largest employment sectors include healthcare and social assistance, education and training, construction, and professional services, reflecting a strong mix of public sector stability and private sector innovation.

The average salary in Manawatū is $65,000, offering competitive earning potential alongside a lower cost of living than major urban centres. The region’s central location makes it a hub for distribution and logistics, while its strength in agrifood, infrastructure, and research continue to attract skilled professionals, reflecting a strong mix of public sector stability and private sector innovation. With easier access to housing and a vibrant lifestyle, Manawatū is a smart choice for building a career and enjoying life.

Katie Brosnahan’s story begins in Manawatū, from a young girl to a respected leader in the community. She spent the majority of her career working for the Ministry of Social Development, most recently as the Regional Commissioner. Katie has seen firsthand how strong support systems, meaningful employment, and thriving local businesses can transform lives and elevate entire communities.

A creative force in Palmerston North’s thriving arts scene, Jemma Cheer has built her design practice from the ground up right here in Manawatū. We caught up with her to talk about community connections, creative evolution, and why staying local has been the secret to her success.