Manawatū presents a rare and exciting opportunity to diversify land use, enhance farm resilience, and strengthen food production systems.

With the right approach, land diversification has the potential to boost economic returns for farmers, landowners, and investors while contributing to a more sustainable and productive future.

Supported by leading research institutions, strong agritech innovation, and a collaborative rural sector, the region is well positioned to explore new land use models that balance profitability with environmental stewardship. Whether it’s regenerative practices, alternative crops, or integrated farming systems, Manawatū is paving the way for smart, future-focused land management that benefits both people and the planet.

Why Manawatū?

Manawatū stands apart from other regions in Aotearoa New Zealand, and even globally, for its unique mix of fertile land, favourable climate, and forward thinking agribusiness environment. The opportunity to drive land diversification and innovation in Manawatū is not just emerging – it’s here now.

With access to world-class research, a supportive business ecosystem, and strong community and iwi partnerships, the region offers a compelling case for those ready to rethink how land is used. Whether you're a farmer ready to trial alternative land-use models, or an investor wanting to help shape the future of sustainable agrifood production, Manawatū offers the ideal landscape – literally and economically – to turn ideas into impact.

In a first of its kind, the region has developed a Crop Suitability Map that provides investors, farmers and landowners with land use options to consider as part of their planning processes.

FROM HEIFERS TO HARVEST

Agritech & Primary

Stu and Jules Bradbury are transforming their Colyton lifestyle block through smart land diversification — swapping stock for over 1,700 blueberry bushes and 700 olive trees.

Diversifying your land in manawatū

Agritech & Primary 

Gemma and Ben McDougall transformed unused land in Kimbolton into Ataahua Blooms, proving Manawatū’s rich soil is perfect for farming beyond the usual.

the stewarts of hiwinui

Agritech & Primary 

Six generations on the land, the Stewarts are now blending farming with agritourism offering boutique stays and sunflower fields just outside Palmerston North.