Diverse Economic Profile

Manawatū's diverse economic landscape sets it apart as a prime location for investment and business growth, providing a unique and resilient launchpad for your success.

This balanced approach not only fuels innovation and collaboration but also creates a dynamic environment where businesses of all sizes can thrive. Whether you're looking to expand, invest, or establish new partnerships, Manawatū offers unique economic strengths and opportunities to support your success.

Manawatū’s key sectors contribute to the region’s economic diversity and resilience, positioning it well for growth and investment opportunities.

At the heart of the lower North Island, Manawatū has emerged as a global leader in agrifood innovation.

With over 3,100 scientists and researchers, three Crown Research Institutes, and world-leading organizations, the region houses the largest collection of pilot-scale food processing equipment in the southern hemisphere. 

This concentration of expertise, combined with rich natural resources, has established Manawatū as an epicenter of food technology and agricultural advancement.

The region's strategic location has made it an attractive hub for distribution and logistics, with the development of Te Utanganui, a unique intermodal distribution hub, further strengthening its position in the national freight and distribution network. 

Manawatū's economic diversity extends to education, defence, health, and tourism sectors, contributing to its resilience and adaptability. This balanced economic portfolio not only provides stability but also positions the region as an attractive destination for investment and growth. 

Manawatū continues to evolve, driven by innovation, research, and a commitment to sustainable growth.

The region's diverse economic landscape, spanning from traditional agriculture to cutting-edge technology, ensures its resilience in an ever-changing global economy, making it well-equipped to face future challenges and seize emerging opportunities.

As we look to the future, Manawatū's economic landscape continues to evolve, driven by innovation, research, and a commitment to sustainable growth. The region's diverse economic portfolio, spanning from traditional agriculture to cutting-edge technology, ensures its resilience and adaptability in an ever-changing global economy.

There's nowhere with more potential - get involved today!